A pop-up shop, alumni trade fair and event location were all rolled into one at the NUDE Pop_Up Shop located in Litfaßplatz, Berlin-Mitte, during the Berlin Fashion Week in January 2011. Originally conceived as a course project, the idea and programme quickly spread like wild fire. Alumni labels exclusively from HTW Berlin showcased their latest collections, staged a fashion shoot that was open to the public and presented models during the fashion show. An opening party and after sales were all part of the action
