The fashion show usually takes place during the Mercedes-Benz Fashion Week at the Brandenburg Gate. Study projects and final degree collections are exhibited. Alumni use these shows as a springboard and spotlight for their creativity. Alumni labels include Sissi Goetze, Vladimir Karaleev, Hien Le, Parsival Cserer, Sam Frenzel, Issever Bahri, Majaco and Julice en Réve. The Impuls fashion shows are organised by the members of the entire study programme. It was most recently staged under the creative direction of Professor Anke Schlöder.